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HISPANIC MARKETING

Dallas and Tarrant County Hispanic Market

  • Dallas-Fort Worth is the nation's 6th largest Hispanic market with over 1.5 million Hispanics
  • The median age of the Hispanic population is younger than the general market (24 vs. 39)
  • Dallas Hispanic households are larger than the general market (3.9 vs. 2.7)
  • Dallas Hispanic households have an average income of $46,811 and spend $20.8 billion annually.
  • Over 50% of Dallas-Fort Worth Hispanics are bilingual or Spanish dominant. The Texas Rangers Spanish radio broadcast offers opportunity to reach this market in their preferred language.
  • 60.1% of the U.S. Hispanic population are fans of Major League Baseball

ESPN Deportes Advertisers have the opportunity to provide: 30- second or 60- second radio spots on ESPN Deportes 1540AM; where fans will be able to hear the entire Texas Ranger season in Spanish. Eleno Ornelas and Benji Gil will bring all the action to our expanding Spanish-speaking fan base.
Be the sponsor of a trivia contest and provide gift cards for winners, create listen-and-win promotion tied to retail locations, sponsor out-of-town scoreboard, etc.

Spanish Fan Guide cover Full-page ads are available in the Texas Rangers Hispanic Fan Guide that is delivered to households across the Metroplex. As a Texas Ranger sponsor you have the opportunity to be in the 100,000 copies of the Hispanic Fan Guide that are distributed each season, or could be a site for fans to pick one up.
Spanish Pocket Schedule cover Company to receive one back panel ad on a mutually agreed upon number of Spanish pocket schedules. Distribution by the Texas Rangers and advertiser.
State Farm sponsor

In-Park
  • Hispanic Heritage Night
    Advertiser can be the presenting sponsor of the Rangers celebration of Hispanic Heritage Night at Globe Life Park. The game features a pre-game on-field award presentation to the Rangers Hispanic players, and pre-game entertainment. In addition, Advertiser will receive their logo on a pre-determined giveaway item and inclusion in Rangers media support.
In-Market
  • Ticket Promotions
    Free ticket with purchase, discount ticket offer, tickets for employees and/or suppliers, etc.
  • Sweepstakes
    Offer Hispanic fans unique baseball opportunities through sweepstakes and contests
  • Appearances
    Drive traffic to your retail site or office location with visits from a Texas Rangers player, coach or team mascot Rangers Captain