2/18/2014 4:11 P.M. ET
Texas Rangers enter into sponsorship agreement with Nitto
Three-year agreement includes press conference backdrop and signage in Arlington and Surprise
By / MLB.com
Surprise, AZ-The Texas Rangers and Nitto Tire U.S.A. Inc. (NTU) today announced a three-year sponsorship agreement that begins immediately.
"The Texas Rangers look forward to a great and productive partnership with NTU", commented team Executive Vice President, Business Partnerships and Development Joe Januszewski. "Yu Darvish has made a huge contribution to the Rangers organization over the last two years, and we appreciate the support of NTU as we go forward."
The partnership includes exclusivity for the media backdrop used by the Rangers in the interview room during spring training in Surprise, Arizona. NTU will also have the exclusivity for the media backdrop for all formal press conferences with Rangers pitcher Yu Darvish and any other Japanese players on the team during the regular season, both home and road.
The new media backdrop is already in place in the interview room in Surprise.
The sponsorship also includes home plate static signage at Globe Life Park in Arlington. In Surprise, Nitto Tire U.S.A. Inc. will have signage in the bullpens and main practice field at the Rangers complex and home plate rotational signage for all Rangers spring training games at Surprise Stadium.
Nitto Tire U.S.A. Inc. is the United States subsidiary of Toyo Tire and Rubber Co., Ltd., which is based in Japan. NTU supplies the NITTO brand tires, for SUV, light truck, and luxury sports UHP (ultra-high performance) vehicles in the U.S. market. The decision to partner with the Texas Rangers was based partly on NTU's North American sales strategy, which is targeting the substantial light and pick-up truck market in Texas. In addition, as a Japanese-based company, NTU also wanted to support the major league players who are natives of Japan.
Mr. Akira Nobuki is President of Toyo Tire and Rubber Co., Ltd. and Ms. Keiko Brockel is President of Nitto Tire U.S.A. Inc.
This story was not subject to the approval of Major League Baseball or its clubs.