1/9/2014 4:45 P.M. ET
Rangers to use dynamic ticket pricing on all sections
By T.R. Sullivan / MLB.com
ARLINGTON -- The Rangers announced they will use dynamic ticket pricing on all seating sections for both Premier and non-Premier games in 2014. The Rangers will use software analysis provided by Austin-based Qcue to set and adjust ticket prices for each game based on market demand, pitching matchups, team performance, opponent, weather and day of the week.
The Rangers started using dynamic ticket pricing in the Upper Reserved and Batters Eye Clubs last year. More than half of the 30 Major League teams have implemented different versions of demand-based pricing in the last several years, with a number of clubs utilizing the system for its entire seating inventory. Qcue works with a number of MLB, NBA, and NHL teams on demand-based pricing. Dynamic ticket pricing will apply for all tickets except children's tickets in the Upper Reserved and Grandstand Reserved categories.
The Rangers have reduced the individual gate price from 2013 on approximately 94 percent of the seats at the Ballpark, with over 34,000 seats going down between four and 19 percent. The Rangers have also decreased the number of Premier Games from 36 in 2013 to 28 in '14.
The Rangers are also creating an online opportunity for fans to purchase Opening Day tickets on Monday, March 31 against the Phillies at the Ballpark.
Beginning Monday, Feb. 3 at 9 a.m. CT and continuing through Wednesday, Feb. 19 at noon, fans can go to texasrangers.com/presale and register for the chance to buy up to two tickets to Opening Day. Following registration, a pool of randomly selected registrants will be chosen and provided access to an online presale opportunity, based on available inventory. Those selected will be notified by email no later than Monday, Feb. 24.
A limited number of reserved seats, obstructed view seating, and standing room only tickets will be included in the ticket opportunity. There is no charge to register for this opportunity. This will be the only chance for fans to buy single-game tickets for Opening Day.
Fans can also buy a 10-game ticket plan that will include a free ticket to Opening Day. The packages start at $160 per plan, a decrease of $30 from last year. Ten-game plans also allow fans to purchase tickets for Premier Games at regular prices and also allow them priority for postseason tickets.
The 10-game plans go on sale Jan. 16. Individual tickets for all games except Opening Day will go on sale March 1.
T.R. Sullivan is a reporter for MLB.com. Read his blog, Postcards from Elysian Fields, and follow him on Twitter @Sullivan_Ranger. This story was not subject to the approval of Major League Baseball or its clubs.