01/08/13 4:40 PM ET
Rangers uneveil ticket policies for 2013 games
By T.R. Sullivan / MLB.com
Rangers Ballpark renovations progressing nicely
ARLINGTON -- Rain did not stop Manhattan Construction workers from putting in another day of work at the Ballpark in Arlington on Tuesday.The Rangers feel confident that the latest renovations will be completed well in time for the team's home opener on April 5 against the Angels. "I feel good about where we are," said Rangers vice president of ballpark operations Rob Matwick. "Substantial completion date is March 22. We have a college game on March 19 between UTA and TCU. We need to be ready for that." Most of the renovations are being done in the concourse and private club behind home plate. Get ready for the "60-foot-6" area leading from the concourse adjacent to the Home Plate Entrance into the lower seating bowl. Baseball fans recognize that as the distance between home plate and the pitcher's mound, but it's also the width of the newly created entry way that's the centerpiece of the renovations. The idea was to give fans an immediate view of the playing field and access to lower bowl seating as they come through the Home Plate Entrance. But the more tangible benefit is the greater room and less traffic that will be created with the renovations. The former West Side ticket office is being turned into a retail store, but four new permanent concession stands are also being built in that area. What the Rangers are planning on is the new permanent food venues will replace the portable kiosks that blocked the way in a high-traffic area of the Ballpark. "Those portable concession stands caused a lot of traffic," Matwick said. "One big benefit is this will open up the walkway. It was pretty bad." The private club, which will now be called the Capital One Club, continues to undergo significant renovations. New rows of seats are being put in place behind home plate and both dugouts are being widened an extra three feet. "It gives the players more breathing room," Matwick said.
Times set for Rangers' first home weekend
ARLINGTON -- The Rangers have set 1:05 p.m. CT as the time for their home opener against the Angels on Friday, April 5, at the Ballpark in Arlington. The next two games will be broadcast nationally.Texas' game on Saturday, April 6, against the Angels is set for 3:05 p.m. on FOX. The Sunday game is scheduled for 7:05 p.m. on ESPN. The Rangers open the season at 7:05 p.m. on Sunday, March 31, against the Astros on ESPN. They will be off April 1, and then play the Astros at 7:05 p.m on April 2, and 1:05 p.m. on April 3.
Dynamic ticket pricing introduced in upper deck
ARLINGTON -- The Rangers are introducing dynamic ticket pricing for adult Upper Reserved seating for all non-premier and premier games in 2013.
In partnership with Qcue, the leading provider of demand-based pricing software for live entertainment events, the Rangers will use software analysis to set and adjust ticket prices higher or lower for each game in real-time based on market demand and factors such as pitching matchups, team performance, opponent, weather and day of week. Upper Reserved seating represents nearly 20 percent of the total seating capacity of Rangers Ballpark in Arlington.More than half of the 30 Major League teams have implemented different versions of demand-based pricing in the last several years, with a number of clubs utilizing the system for its entire seating inventory. Qcue, based in Austin, Texas, works with a number of MLB, NBA and NHL teams on demand-based pricing. "Implementing dynamic pricing will allow us to broaden our ticket-buying fan base while providing greater day-to-day pricing flexibility," Rangers COO Rick George said. "It also will reward fans for purchasing tickets earlier in the season and allow us to protect season-ticket holder value. We are using dynamic pricing in just one seating category in 2013, and will be evaluating its effectiveness to determine if the program will be expanded in future seasons." Upper Reserved seats for children 13 and under are priced at $6 for all games, and are not impacted by dynamic pricing.
T.R. Sullivan is a reporter for MLB.com. Read his blog, Postcards from Elysian Fields, and follow him on Twitter @Sullivan_Ranger. This story was not subject to the approval of Major League Baseball or its clubs.