MLB.com Press Release
Top 50 fans vying to be 2012 MLB Fan Cave contestants revealed
More than 22,000 entries received; 30 finalists to attend Spring Training
After reviewing more than 22,000 entries, Major League Baseball today revealed the top 50 fans vying to be a contestant in the 2012 MLB Fan Cave. Beginning today through Wednesday, February 22, fans can view video submissions from all 50 applicants on MLBFanCave.com and vote for their favorites. The 50 men and women include fans from across the U.S. and Canada and represent a wide range of backgrounds and occupations, including recent college graduates, journalists, bloggers, actors, musicians, a self-described “unemployed comedian,” a celebrity hairstylist, a made-up superhero and a professional wrestler.
In 2012, the MLB Fan Cave will return to the 15,000 square foot location at 4th Street and Broadway in the heart of New York City’s Greenwich Village that was formerly the home of Tower Records. The MLB Fan Cave is currently being redesigned to feature new technology and interactive elements. The MLB Fan Cave is a unique event space mixing baseball with music, popular culture, media, interactive technology and art. Supported by MLB Advanced Media, it also serves as a content factory providing baseball fans with a constant flow of online video and conversation via social media. The MLB Fan Cave has more than a quarter of a million combined followers on Facebook (http://www.facebook.com/mlbfancave) and Twitter (@MLBFanCave). The MLB Fan Cave features products and services provided by nearly 50 companies, led by Pepsi, New Era, Majestic and Sony.
Major League Baseball will select 30 finalists based on fan voting, quality of the original submissions, and the ability of the contestants to generate buzz and interest in their campaigns. The 30 finalists will earn a trip to Spring Training in Arizona at the end of February, where they will compete in a variety of challenges to determine the final group of contestants. These winners will begin the season in the MLB Fan Cave with the goal of watching all 2,430 MLB games on a large wall of big screen Sony televisions while chronicling their experiences online through videos, blogs, and social media. Along the way, they will compete with one another over the course of the season in a series of challenges, with fans online helping decide who gets to stay in the Fan Cave and who gets eliminated with one eventual winner crowned before the end of the World Series.