Héroes en la Comunidad, a program that was tested last season, will be continued through the 2007 season and sponsored by Chevrolet. The Texas Rangers will honor one Dallas/Forth Worth Hispanic Community leader each month of the season in a special pre-game ceremony. Fans will have the opportunity to nominate someone from the Dallas/Fort Worth community who has made a difference in the Hispanic community. The nominees should exhibit leadership, civic responsibility, courage, and dedication on a local level through educational and volunteer programs, corporate citizenship, or any other avenue that demonstrates dedication within the Hispanic community. Each of the six winners will receive six tickets to the Texas Rangers game when they will be recognized along with $500 for the non-profit organization of their choice. The people who submit the winning nominations will also receive two tickets to the game where the leader is recognized.

The partnership between the Texas Rangers and the Consulate of Mexico that was successfully introduced in 2005 will continue. This relationship allows the Rangers to distribute Spanish pocket schedules and fan guides at the Consulate office, and each month, one Consulate family will be selected as the Family of the Month (Familia del Mes de los Rangers) and receive tickets to a Rangers game. Additionally, this year the Rangers will provide vouchers good for two (2) free tickets to select games to be distributed to visitors at the Consulate office throughout the season. The Rangers also produce a welcome video that will run at the Consulate Office to provide information about the Rangers, Rangers Ballpark in Arlington, and to invite individuals and families to enjoy a game at Rangers Ballpark.

On Saturday, May 5, the Texas Rangers will celebrate Cinco de Mayo and distribute 20,000 Los Rangers T-shirts, sponsored by Texas Chevy Dealers. Hispanic Heritage Month will be celebrated on Saturday, September 8 with pre-game entertainment, a special on-field presentation and a fireworks show following the game, sponsored by AT&T.

A summary of the Rangers' Hispanic initiatives follows.

MARKETING EFFORTS
• All 162 games will be broadcast on KFLC 1270 AM with Eleno Ornelas. Former Rangers pitcher Jose Guzman will again provide color analysis for home games
• Rangers Spanish broadcast will be used for the Secondary Audio Program (SAP) for all my27 and FSN Southwest telecasts
• Weekly radio show on Mondays on KFLC 1270 AM will be hosted by Rangers Spanish Radio announcers and periodically feature Rangers players as guests
• Rangers will continue to advertise on and develop promotional relationships with Spanish Radio, TV, and Newspaper
Partnership with Univision 23 and their "Student of the Week" program
Father's Day promotion with KESS
Ticket distribution and promotions with Univision Radio Stations
Billboards in Hispanic neighborhoods will continue to build brand awareness
Five 30-sheets and 15 8-sheets posters up in May and June
• Advertising partnership with Cinema Latino
• Produce Hispanic Fan Guide
Distributed door-to-door to 125,000 Hispanic households in DFW Metroplex
Distributed at community events and Consulate
• Spanish Pocket Schedules
Over 100,000 Spanish language pocket schedules distributed in the DFW Metroplex
• Consulate Relationship
Family of the month promotion
Distribution site for Rangers information
Voucher distribution to visitors
• español.texasrangers.com
Complete ticket purchasing path in Spanish
Team, ballpark, and game information in Spanish
Spanish e-newsletters "Cuenta Máxima" will deliver all of the latest Rangers news each homestand
Unique weekly articles provided by Eleno Ornelas and Ozzie Garza
Translation of Jamey Newberg's "Going Deep" posted each week
Additional Spanish editorial provided by MLB.com reporters

COMMUNITY EFFORTS • Spanish Media Relations
Outreach to continue developing Texas Rangers Spanish Media coverage
Outreach to continue to develop the Spanish press, including promotional partnerships with sports talk shows
• Continual involvement with Hispanic Baseball Leagues
• Continued involvement of Hispanic Community Advisory Board
• Continued involvement with area Hispanic Chambers and organizations
• Expanded Speakers Bureau provides speakers for schools, organizations and civic clubs in Spanish and English
• Texas Rangers Winter Caravan
• Host Youth Clinics
Ozarka will sponsor eight youth clinics for children in the Dallas/Fort Worth Hispanic Community

This story was not subject to the approval of Major League Baseball or its clubs.